Dogs know pants are overrated, and that's why they love our Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez™ Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo.
Why We Love It
ALWAYS GRAIN FREE: No, no, no grains, you’re not invited to this dinner party. We’re serving nutrient-rich lentils, chickpeas, and sweet potatoes instead.
NO FILLERS, ALL LOVE: No by-product meals, wheat, corn, soy, rice, artificial preservatives, flavors, or colors. Nothing weird or scary.
REAL MEAT IS THE FIRST INGREDIENT: This high protein dog food has 30% protein with the first 3 ingredients meat, fish, or poultry sourced; available in Chicken + Duck, Lamb + Bison and Salmon + Trout
DIGESTIVE BENEFITS: We add prebiotics + probiotics to promote happy tummies and gastrointestinal health
OMEGAS 3 & 6: Flaxseeds & fish oils that encourage an oh-so-soft coat and healthy, radiant skin. Ready some studio lighting and oscillating fans, it’s time for your close-up Snuffles...
About I and Love and You
The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it. We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.